• ROLE 🎨 : DESIGN DIRECTOR & BOARD MEMBER

• DURATION ⏰ : JUN. 2023 ‑ PRESENT

• TOOLS 🛠 : ILLUSTRATOR, FIGMA, AND CANVA

• TEAM 🎨 : WICS DESIGN

The Problem Statement

In Fall 2023, the Women in Computer Science (WiCS) club experienced a decline in membership, signaling a missed opportunity to empower women in computer science.

The Solution

We created social media posts to advertise various WiCS activities.

Our Brand Guide

My Role

I designed graphics included in all of the social media posts.

These are some of the examples:

SWE x WiCS x EcoCar Board Game Collaboration:

Job Interview Prep Workshop:

LinkedIn Workshop and Free Headshot Event:

Impact

The posts that had engaging visuals received 60% more likes than posts that did not. We quickly gained followers on our Instagram, increasing new members.

Reflection

I learned that adding visuals can increase social media post engagement. I hope to continue to empower minority communities through design.

Here is the Link to the Instagram:

Link to WiCS Instagram