Bloom and Vine Hero Image

Women in Computer Science (WiCS)

  • Social Media Design
Link to WiCS Social Media
problem statement

In Fall 2023, the Women in Computer Science (WiCS) club experienced a decline in membership, signaling a missed opportunity to empower women in computer science.

solution

We created social media posts to advertise various WiCS activities.

  • Date:June 2023 - June 2024
  • Role:Design Director
  • Tools:Figma, Illustrator, and Canva
  • Team:WiCS Team
my role

I designed graphics included in all of the social media posts.

WiCS brand guide
WiCS Brand Guide
Logos
WiCS posts
Board Game Post
Logos
Prep for Job Interviews Post
Logos
LinkedIn Workshop Post
Logos
impact

The posts that had engaging visuals received 60% more likes than posts that did not. We quickly gained followers on our Instagram, increasing new members.

reflection

I learned that adding visuals can increase social media post engagement. I hope to continue to empower minority communities through design. Thank you for reading! 👩‍💻

Link to WiCS Social Media