Bloom and Vine Hero Image

Bloom And Vine

  • UI/UX Design
  • Desktop and Mobile Website
problem statement

Bloom and Vine, a Davis local business that provides wedding floral services, had an outdated website which led to less online-based users.

user feedback

Unorganized photos, inconsistent branding, and unclear call to action for business inquiries led to user frustration.

  • Date:September 2022 - December 2022
  • Role:UX Designer
  • Tools:Figma, Illustrator, and Canva
  • Team:#include UX Team
solution

We decided to make a new website that more clearly highlights Bloom and Vine’s previous work.

my role

I redesigned the Gallery Page, putting a navigation bar at the top for the types of occasions, using carousels for the photos, and adding a Contact Us Button at the bottom for placing an order.

Gallery Sketch 1
Design Standards
Gallery Sketch 2
Logos
Mid-fi Prototype
Logos
Hi-fi Prototype
Logos
final branding
Design Standards
Design Standards
Logos
Logos
impact

The website led to more customers contacting the local business over the web.

reflection

I hope to redesign websites of more local businesses with the goal of promoting them and ensuring consumers can easily find the products or services they want. Thank you for reading! 💍