Amy Seunghyun Lee — Mixed-methods UX Researcher
Amy is a mixed-methods UX researcher who makes websites and apps easier to use for diverse communities, including those with disabilities.
Website Redesign Card Sorting
Two card sort studies with 56 participants on the website redesign — users organized Sound Transit's content into groups that made sense to them, revealing that current top-level nav labels never appeared as meaningful categories.
Website Redesign Usability Testing
Moderated usability testing on a mid-fi prototype of the redesigned soundtransit.org IA — three sessions with riders and community/business users validated top-level structure while surfacing label-level failures in emergency contacts, Help, and navigation labels.
Website Redesign Stakeholder Interviews
Semi-structured interviews with VEDD, Strategic Comms, and passenger care stakeholders to surface internal perspectives on content ownership, navigation pain points, and why riders abandon the site after a few clicks.
Website Redesign Research Report and Presentation
Capstone research report and stakeholder presentation synthesizing findings from analytics, card sorting, tree testing, and usability studies into IA recommendations for Sound Transit's website redesign.
Same-day Pickup Experience User Testing
Moderated usability study plan for Buy Online, Pick Up in Store on the Nordstrom Rack desktop site — research questions, recruitment criteria, and task scenarios covering same-day pickup, multi-store checkout, and pickup logistics.
Pickup Experience Recommendations
Research report and stakeholder presentation synthesizing pickup usability findings into recommendations for filtering accuracy, fulfillment clarity, multi-store checkout, and pickup logistics on nordstromrack.com.
In-person Shopping Experiences Survey
In collaboration with Nordstrom Rack, I led an independent research on how to improve the in-person shopping experience for shoppers unsure of their personal style. I wanted to learn how they define their personal style and how shopping can better support and develop a better one.
Blind and Low Vision User Interviews
Unseen City Canvases — BLV research on urban public art accessibility. Submitted to ASSETS 2026; paper on ResearchGate.
AI in Healthcare Education User Interviews
Semi-structured interviews exploring how learners and educators engage with AI tools in healthcare education — qualitative coding, thematic analysis, and research synthesis.
Dancers Survey
This study sets out to learn why non-professional dancers stop attending dance classes. Currently in the planning stage (more updates coming mid-July)