Supporting a Small Local Business through Website Re-design

• ROLE: UX DESIGNER AND BOARD MEMBER 🎨

• DURATION: SEP. 2022 - DEC. 2022 ⏰

• TOOLS: FIGMA, ILLUSTRATOR, AND CANVA 🛠

• TEAM: #INCLUDE UX DESIGNER 🎨

THE PROBLEM STATEMENT

Bloom and Vine, a Davis Local Business that Provides Wedding Floral Services, had an Outdated Website which Led to Less Online-based Users.

List of Issues

• Overwhelming Number of Photos (> 80)

• Unclear Call to action Buttons for Business Inquiries

• Inconsistent Branding

Group Brainstorming:

THE SOLUTION

We Decided to Make a New Website that More Clearly Highlights Bloom and Vine’s Previous Work.

My Role

I Redesigned the Gallery Page, Putting a Navigation Bar at the Top for the Types of Occasions, Using Carousels for the Photos, and Adding a Contact Us Button at the Bottom for Placing an Order.

Lofi Prototypes Sketches:

Mid-fi Prototypes:

Hi-fi Prototypes:

Without Color

With Color

Mobile Version:

Gallery Home Page

Gallery

IMPACT

The Website Led to More Customers Contacting the Local Business Over the Web.

The business' instagram following rose quickly after adding social media posts and the link to the account to the website.

REFLECTION

I Hope to Redesign Websites of More Local Businesses With the Goal of Promoting Them and Ensuring Consumers Can Easily Find the Products or Services They Want.

I find working with local businesses highly rewarding.

Link to Bloom and Vine Website

Link to Bloom and Vine Website